Alice Keenan

i-D MAGAZINE // RE-WRITE

LIVE BRIEF competition

Company Name: All Walks beyond the catwalk in association with i-D magazine. A campaign which aims to inspire and encourage individuality.

The film was selected from the competition to be showcased on their digital archive to further promote there future campaigns.

Synopsis:

The film, "REWRITE", explores lost innocence in a social media age, which dominates rather than serves the cause of individual freedom, through the ideas of track and trace and taking back control .

The film subsequently charts the story of a young innocent who sees the way clear between red lines and the music of time and then becomes fragmented and unfocused. With dreams hanging by a thread, hope emerges from the darkness in a heroic butterfly dance full of life and confident elevation; as one leaves a place like social media to gain real authenticity. 

Using Format